2022: Power of a Smile Video Series

SmileDirectClub believes in the transformative power of a smile and is on a mission to help everyone get the smile they've always wanted. In this series, we let our Club Members share their stories in a more lifestyle approach to modernize past testimonial videos.

These videos sought to help solve a reputation issue for the brand and bury some of the past negative reviews and misinformation with new, more current reviews and information about the brand. We also had a trust issue in the marketplace so these sought to feature actual Club Members sharing their authentic stories to build trust in the brand and confidence that the process is safe.

Each Club Member shares their journey from beginning to end from their initial insecurities about it to going through the process of working on it to when they became more confident with their own smile.  With this series, the goal was to lean on the heartfelt motivations and assume that the audience will search out the rational motivations for joining SmileDirectClub once their emotional interest is peaked.