CMT Artist of the Year 2018
CMT honored the women of country music at the 2018 Artist of the Year Awards Show. In social, we wanted to celebrate and showcase the legacy that all of these women have created.
A show honoring only women in country music had never been done before so we wanted to make sure we celebrated this first in the industry. We created unique content leading up to the event and covered it live giving fans exclusive access to the women of country.
First we partnered with glitter artist @trillilife to create one-of-a-kind glitter portraits of each of the honorees. Not only do these videos continue to be used by CMT in social but the actual portraits were placed in the honorees dressing rooms the night of the show as a gift from CMT. Miranda Lambert shared hers in an Instagram story because she was so blown away by it.
Second, we chronicled their life and accomplishments in a Instagram carousel post. Educating fans on all that they have done in their careers helped showcase why all of these women were so deserving of the award.
Lastly, at the show we worked with a local Nashville photographer to create a golden photo opp where we captured the honorees and all of the other powerhouse women attending the show. These iconic golden shots were gifted to all of the attendees and shared on social media throughout the evening.