Hot Wheels Collabs
Hot Wheels has so many epic collaborations so it was a challenge to push ourselves to come up with new formats and ideas to showcase these.
While I was at Mattel, Hot Wheels debuted their new line of character cars as well as many new brand partnerships. It was my job to come up with creative ideas and strategies to showcase the cars and leverage these characters for social storytelling.
Our social audience, with the exception of YouTube, was primarily filled with adult collectors. We started to create this content with those collectors and fandoms in mind and targeted these to those groups with paid boosting to ensure we reached the right audience. It was fun to see how quickly our content could drive fans and collectors in-store and help a new collection fly off shelves.
Below you will find a selection of the content I helped ideate and create over my years working for Hot Wheels.
Project Gallery
