Hot Wheels Force Friday
On September 4, 2015 Hot Wheels stole national headlines when it took over New York City with a fleet of First Order Stormtrooper vehicles.
Star Wars created a retail holiday on September 4th, 2015 to launch all of their Episode VII merchandise and toys. To capitalize on this event and ensure Hot Wheels new line of Star Wars Hot Wheels Character Cars were the talk of the town and flying off shelves, we partnered with Uber to create a fleet of life-size First Order Stormtroopers that descended on Manhattan for one day only. See the teaser here: https://vimeo.com/149821452
I partnered with the Hot Wheels PR manager to maximize coverage and create one of a kind content that was shared worldwide. The response was overwhelming capturing over 832 total media impressions, 236 unique placements and 91 broadcast segments. See recap video here: https://vimeo.com/149778864
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