Trending in Social
Staying on top of what's trending and when it makes sense for a brand to jump into the conversation is a fun and important part of any social professionals strategy.
Here's a handful of examples where I found opportunities to join the conversation in relevant ways:
Bernie Sanders Meme: https://twitter.com/smiledirectclub/status/1352340097513959426
Little Miss &. Mr. Series: https://www.instagram.com/p/Cgetn1PFJVe/
Hot Wheels Mannequin Challenge: https://www.facebook.com/hotwheels/videos/10153958766400807
Starbucks never spells your name correctly - even happens to He-Man in Eternia: https://www.facebook.com/MastersoftheUniverse/photos/435229959929529
The Key to success on TikTok is staying up on trends and finding ones on the way up that could work and be relevant for your brand. Here's a few were we got lucky and they took off on the platform:
5 Things I Would Never Do (58.8K views): https://www.tiktok.com/@smiledirectclub/video/7142559373800394027
What Do We Do When We Feel Sad: https://www.tiktok.com/@smiledirectclub/video/7090624137286126891
Wendy Williams - Don't Ask (365.6K views): https://www.tiktok.com/@smiledirectclub/video/7138472340127567150
Things That Just Make Sense (114.6K views): https://www.tiktok.com/@smiledirectclub/video/7140276770799996206